CLEAN SHOES LEADS TO A GREENER EARTH
NETTO, the first automatic shoe cleaner, tackles the persistent issue of bringing outdoor dirt, mud, and contaminants into homes and professional spaces. Beyond cleanliness, NETTO addresses the environmental impact of discarded footwear, significantly extending shoe lifespan and reducing landfill waste.
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In today's world, caring for Mother Earth is a collective responsibility. Waste Away reports that shoes can take 25 to 40 years to decompose in landfills. Vivobarefoot estimates that 22 billion pairs of shoes end up in landfills annually, with 149 million from the UK alone. While advanced recycling technologies exist, the infrastructure for a circular textile economy is not yet viable.